Must have vehicle pictures for Used Cars

Name your 5 must haves as far as vehicle photos.

And what about flaws? Does your GM want customers to know before they come look that there may be a scratch on the rear fender, or the tire tread may be a little marginal, or there might be a slight stain on the driver's seat? All good questions and no wrong answers.

Since we do a ton of business on eBay both local and national, we try to shoot a flaw if it is something we ourselves would be concerned about after striking a deal sight unseen.

Our Dealer Specialties rep comes twice a week and if he notices something he might be unsure whether to shoot or not, he contacts me or my used car manager to make that call. I like that our first shot is consistently the 3/4 front driver's side so that all our online inventory looks very consistent and gives a great presentation for the customer. Second most important to me is the "money shot" which shows the customer exactly the tread remaining on the tire. Of course, you need a good interior shot and dashboard. We do 20 photos and I can't imagine how a dealer committed to e-commerce could live with just 6 or even 10. Again, the fact that we do business on eBay far away from the dealership is probably the main reason we shoot so many photos.