Have Internet Special Coupons run their course

Maybe it's just a sign of the times, but I'm getting five to one credit app leads to coupon leads today where six months ago it was just the opposite. Has the Internet Shopper gotten a little more e-savvy and learned that they can get that $200 or even $500 from anybody at the dealership, not just the Internet guy or gal? Does it really give someone a strong sense that they need to schedule an appointment online? We're now including in the details of any online priced vehicle that this special Internet price INCLUDES the $200 coupon savings that you can get when you log onto www.mycarlot.com and fill out the coupon. That way, if somebody does show up holding the golden fleece in their hand, printed from their home dell, expecting additional savings, we've covered our bases by showing that discount in the online price. I'm about to decide to use that pop-up funtion for special promotions other than discount coupons and try to generate more leads from a different approach. Your thoughts . . . . .