Our store is not always the "low price leader" therefore, we don't seem to have very much success with classified sites. I have never appreciated Autotrader.com's tiered dealer approach, because even if I was the cheapest 2007 Ford Taurus in a 200 mile radius of the customer's search . . . . if I wasn't a $4 or $5k a month Premium Paying dealer, my Taurus wouldn't show up until all the Premium Dealers' Taurus' had been listed.
My free Dealer Specialties feed seems to work fine for us. I get tons of response off eBay Local classified listings. Maybe since eBay is the number 1 automotive site searched in the country I'm getting that much more exposure. On the eBay format my customer can search by miles or price and it seems to be a more neutral approach. I would love to hear from an Auto Internet department selling tons of cars from Autotrader.com leads.
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